PAKSHOMA Vacuum Cleaner, Distinguished Industrial Design
In order to introduce new products and services to consumers via press conferences and launch events, PAKSHOMA group’s marketing department unveiled PAKSHOMA’s newest vacuum cleaner in a virtual online unveiling event live from the PAKSHOMA museum.Read more
Cooperation Between PAKSHOMA and Digikala
PAKSHOMA’s CEO, Mr. Ebrahimi, and other managers from the industrial group visited the Digikala company and observed its logistic abilities and mechanized warehouses. Digikala’s CEO, Mr. Mohammadi, considered the cooperation between PAKSHOMA and Digikala to be one of the most successful cooperation processes based on the sales growth from 1398 to today (1399) and the two companies agreed to hold joint advertising campaigns for the launch of new PAKSHOMA products.
PAKSHOMA’s CEO, Mr. Ebrahimi, considered Digikala to be an example of a national treasure and a successful effort made regularly to clarify and structure Iran’s distribution system.
It should be noted that PAKSHOMA is Iran’s largest home appliances manufacturer and also Digikala is Iran’s largest online store.
Gaining 50 Percent Market Share with Iranian Washing Machine
Mehrdad Nikzad, PAKSHOMA group-brand’s marketing manager, told Donya-e-Eghtesad: “We introduced PAKSHOMA’s dishwasher at the start of the year. The important point about this new PAKSHOMA product is that it’s the first dishwasher manufactured in Iran and it’s not merely assembled. The product’s entire design and molding process is done in Iran from start to finish and the product is presented to the market with 70% domestication. The production capacity of the new PAKSHOMA dishwasher is 300K units in the first year and we intend to gain 50% of the country’s market share in the following year.”Read more
Acting Minister of Industry, Mine and Trade Visits the PAKSHOMA Factory
Mr. Hussein Modarres Khiabani, the Acting Minister of Industry, Mine and Trade, Mr. Mehdi Sadeghi Niaraki, the Ministry of Industry, Mine and Trade’s Deputy of Industries, and Mr. Hamid Zadboom, Head of Trade Promotion Organization visited PAKSHOMA industrial group on July 2nd and got informed on the factory’s production process. Above you can see the pictorial report of this visit.Read more