Pakshoma, on the Threshold of Its 50th Anniversary, Takes a Bold Step Toward Transformation

In a grand ceremony held at Tehran Royal Hall, alongside senior executives, industry experts, representatives, and media professionals, we proudly unveiled our brand’s new identity; a fusion of our rich heritage and a forward-looking vision. This transformation is the culmination of half a century of dedication and companionship with the great Pakshoma family.

The new identity of Pakshoma is built on three core pillars:

Strengthening Our Brand’s Position in the Market

Innovation and Technological Advancement

Comfort and Trust for Our Customers

During this event, we also introduced our new visual identity: a modern logo with clean, flowing lines that embodies minimalism and functionality while fostering a deep sense of trust among our audience.

Our verbal identity is rooted in three key concepts: trust, comfort and authenticity. These values are not only reflected in our tone and language but also in the experiences we create for our customers’ experiences that evoke a sense of companionship and support.

As we move toward the future, we are more determined than ever to focus on innovation, quality, and comfort. Our commitment is to remain a pioneering and trusted brand in Iran’s home appliance industry, paving the way for greater growth and success in both domestic and international markets.