Introduction to PAKSHOMA Company

PAKSHOMA industrial manufacturing company was established in 1975 with the purpose to manufacture major and small home appliances; and now after 45 years of experience, PAKSHOMA stands as one of the best manufacturers of home appliances in Iran and the Middle East. PAKSHOMA manufactures its products in the refrigerator, washing machine, dishwasher, vacuum cleaner and air conditioner categories in accordance with Iran’s local demands as well as the demand of the export target market.


45+ Years of Experience

The starting point was the creation of the Lady Wash washing machine more than 40 years ago, later continuing in joint cooperations between PAKSHOMA and PHILIPS, LG, MIDEA, CANDY, HOOVER and HAIER…



One of our business development philosophies is increasing the employment rate among Iranian households in order to generate added value in national product and contribute to the growth of national economy.


After Sales Service Centers

PAK SERVICE® is the registered customer service brand with 700 centers throughout Iran. This center was established in 2005 with the primary purpose to provide after-sales services for PAKSHOMA brand-group’s products and supply spare parts for various major and small home appliances.


Consumer Satisfaction

PAKSHOMA group’s marketing department has measured the NPS (Net Promoter Score) index for the group’s products using precise quantitative mensuration from consumer panels on a widespread level, and the resulting number is 9 out of 10.


Research and Development

PAKSHOMA Group annually allocates 4.7% of the company’s total turnover to invest in research and development for new products.


Production Infrastructure

PAKSHOMA industrial production company has become the largest producer of white home appliances in the Middle East with a production infrastructure area larger than 300,000 sqm.

Our Story...

PAKSHOMA’s history from 1975 up to now

The PAKSHOMA specialized-focused brand started its activity with the design and manufacture of a variety of semi-automatic washing machines under the brand of Lady Wash in 1975.
Later on, PAKSHOMA continued developing home appliance products - specially washing machines - using state-of-the-art international technologies, in cooperation with Philips and after that LG. Currently the company’s manufacturing plants are based in an area of 300,000 sqm with several active washing machine, dishwasher, vacuum cleaner and refrigerator manufacturing lines.
PAKSHOMA Group supplies its products in cooperation with Haier-Europe (the owner of CA, Hoover and Zerowatt brands) as well as Midea (world’s largest and #1 manufacturer of laundry home appliances according to the assessment of Fortune Global in 2017) to the local and international market.

Key Values

One of the main production strategies of the PAKSHOMA brand is paying special attention to industrial design (from idea to product). Accordingly, various R&D and technical design teams in China, South Korea and Germany work for PAKSHOMA group on product engineering and design customization based on continuous marketing research feeds from Iran.


Providing strategic solutions based on the assessment of consumer needs based on continuous marketing research in Iran and the Middle East

Distinguished Industrial Design

Cooperation with technical design and R&D teams in Germany, Italy, China and South Korea


Development of Total Quality Management (TQM) systems and product quality standard testing

Iranian Capital

Supplying the market with higher quality products compared to the competitors for half a century and running professional ethics inspired by Iranian and Islamic teachings and a global vision


PAKSHOMA’s Human Capital

One of our business development philosophies is increasing the employment rate among Iranian households in order to generate added value in national product and contribute national economy growth. Therefore, PAKSHOMA is involved with the direct employment of up to 2250 human resources in Iran.


Environmental Friendly

It’s necessary to achieve balance between environment, society and economy in order to meet today’s needs without putting the next generation’s abilities to provide for themselves at risk. Therefore, as a professional modern brand, PAKSHOMA has committed itself to a systematic approach towards environmental management by obtaining the ISO14001:2015 standard certification in environmental management.